Overview of Marina Mall
Since its opening in 2001, Marina Mall has factually grown over three phases specifically and strategically built to attract different types of shoppers and are generally referred to as the anchor phase, the premium phase and the enhanced entertainment phase.
The Anchor Phase:
This was the launch phase, and accordingly Marina Mall management was careful to attract specific and footfall generating anchor stores who would become the backbone of the shopping experience at the Mall, these stores include Carrefour, IKEA, Plugins, Zara and Cinestar.
The Premium Phase:
Almost three years after the launch of the Mall, the premium phase was completed and it opened with some of the world’s renowned brands such as Louis Vuitton, Hugo Boss, Todd’s and Channel, it also featured new upscale cafes and restaurants which offered a different experience to those in the food court, this phase also included a Bowling Alley and in the UAE first outlet for Abu Dhabi Securities Market and a Mercedes-Benz showroom.
The premium phase has proved to be a huge success and encouraged Marina Mall to expedite the construction of the third phase.
The Landmark Phases:
In this phase Marina Mall introduced a revolving restaurant on top of a dedicated over 30 story observation tower as well as a huge range of lifestyle shops.
Currently Marina Mall is the largest Shopping and entertainment centre in Abu Dhabi, and as with any center Marina Mall is focusing on two key performance indicators which affect our average leasing and occupancy rates:
The first is foot fall, which is basically the number of shoppers visiting the Mall, and the second is the conversion rate, which is the percentage of the Mall visitors who actually buy or consume something during their visit, the higher these ratios are the healthier our rates are.
Currently the Mall not only lead’s in terms of total area, but also in terms of footfall, number of stores and conversion rate.